The Rolex Datejust is one of the brand’s oldest models. It first entered the market in 1945 and continues to be produced in various case sizes, materials, and strap options. 1926 saw the development of replica Rolex’s first water-resistant case, followed soon after by the ingenious perpetual calendar movement in 1931. If you are in the market for a Rolex Datejust, chances are you are interested in a classic Rolex watch with timeless style. 
The short answer to this popular question is yes – almost every Rolex will retain its value over time. The brand’s prestige and exclusivity combined with the exceptional quality ensure that most copy Rolex watches stand the test of time in terms of performance and style – and the Datejust is no exception.
This model is still in production today and remains one of the brand’s most successful watches. We expect the Rolex Datejust to continue to be popular for collectors of all levels, even decades from now. In addition, the vintage trend seems to continue to be popular as collectors appreciate vintage watches with character and history. These factors help the Rolex Datejust maintain its value, especially in the long term.
Based on historical prices, the value of the Rolex Datejust has increased by over 200% since the 1990s. What’s more, the high demand for Rolex watches virtually guarantees that this general trend will continue, as the brand’s trajectory appears to be one of occupying a higher price point in the luxury watch market. These numbers bode well for anyone interested in investing in a Rolex Datejust. When considering purchasing a Rolex Datejust, one of the best investment options is to buy on the secondary market. While there are many benefits to buying a brand new Datejust, one of which is that you can be the first to wear it, the Datejust is rarely a model that Rolex trades for above retail on the secondary market, and you can usually save yourself a lot of money by purchasing a discontinued or used model.
As the popularity of replica Rolex stainless steel watches continues to soar, so do their prices on the open market, with many models selling pre-owned for more than the price of a brand new, originally sold at retail. It means that two-tone and gold Datejust watches often represent some of the best bangs for your buck when buying a pre-owned Datejust watch, as they are usually not as high as the retail price.
If yellow gold isn’t your style, consider the Datejust ref. 116234 white Rolesor model, a beautiful pairing of white gold and stainless steel.
