Rolex cited a mutual respect for “tradition, integrity and humility” in its return to St. Andrews as patron of the 150th Open Championship.
The brand explained that its partnership with the last men’s Grand Slam of the year was one of its most important.
The rolex swiss replica watches clock has adorned the playing field for over 40 years, first appearing at Royal St. George’s in 1981.
When referring to “tradition, integrity, and humility,” Rolex specifically mentions its relationship with the R&A, organizers of the Open Championship, and the AIG Women’s Open.
This year’s historic Open was held in the context of the newly formed LIV Golf, and when asked about the Saudi-backed league, the R&A itself commented on how important the history and tradition of golf are.
The governing body rescinded an invitation to LIV Golf organizer Greg Norman to attend the Champions Dinner and Champions Celebration Tournament earlier in the week.
Rolex has been strongly associated with the sport since it began more than 50 years ago, and will continue to do so.
In 1967, Rolex forged its alliance through a handshake agreement with Arnold Palmer, who, along with close friends and fellow Trojans Jack Nicklaus and Gary Player, became Rolex’s first golf testers.
St. Andrews Links has a special place in the history of The Open Championship, with its Old Course being one of the most revered venues in the golf world.
The Open Championship opened in 1860, and the oldest tournament and original major returns to the home of golf for the 30th time, more than any other venue.
Known for its blind play, wide fairways, and large greens, St. Andrews demands accuracy and precision. To succeed, players must deal with the challenges posed by the harsh links course shaped by nature, as well as unpredictable weather and spectator scrutiny.
Since the first Open Championship was held in 1873, St. Andrews has welcomed some of the greatest players in the game of golf.
For many, being crowned champion golfer of the year is the crowning achievement of their careers.
After winning the Open at the Old Course in 2000, cheap rolex replica Witness Tiger Woods said.” It may be a few years before I fully appreciate this, but I tend to believe that winning the Open Championship at the Home of Golf is the ultimate achievement in the sport.
Nicklaus, the winner of a record 18 majors, believes success on these hallowed courses is the pinnacle of any golfer’s career. He said.” If you want to be the player people remember, you must win the Open Championship at St. Andrews.
Fundamental to the unique appeal of the championship is the knowledgeable crowd, which is expected to reach a record total of 290,000 this year.